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NTAAA is pleased to announce that ROCKTOWN AUTOMOTIVE will be featured on rinkboard signs inside local community arenas starting in December.  ROCKTOWN AUTOMOTIVE has two locations in Greater Sudbury to serve you: Notre Dame and on Long Lake Road.  

ROCKTOWN AUTOMOTIVE provides full automotive shop repairs and service along with a 2 year or 40,000km warranty on their work. From WINTER TIRES, to MUFFLERS, to OIL CHANGES, and all kinds of vehicle REPAIRS, ROCKTOWN AUTOMOTIVE provide very competitive pricing on all of their services and top-notch customer service as well.   ROCKTOWN AUTOMOTIVE uses NAPA AUTOPRO parts and the two local shops are owned and operated by Gerry Lecuyer of Sudbury.

 “I have learned first-hand how professional and customer-friendly everyone is at ROCKTOWN AUTOMOTIVE” notes NTAAA Managing Director Blaine Smith. “Their attention to detail, to their customers, along with their friendly smiles, provide their clientele with a sense of comfort knowing that their vehicle is in very good hands.”  

Smith adds, “Despite being as busy as they are, I was amazed at how quickly they serviced my older vehicle and provided some additional repair services at no charge. 

I eagerly recommend ROCKTOWN AUTOMOTIVE to everyone out there looking for vehicle repairs and service for their personal vehicles.”

 ROCKTOWN AUTOMOTIVE Owner/Operator Gerry Lecuyer is appreciative of the opportunity to showcase his auto-shops inside local arenas.  “Our staff is very loyal and dedicated to customer service.  We take great pride in the work that we provide for our customers.   We look forward to displaying our brand and logo inside local arenas including the Countryside Arena which is open all year round. I was surprised to see how many local consumers visit the local community arenas annually and we look forward to promoting our full automotive shop repair services to Greater Sudbury’s sports audience.”

For more information on ROCKTOWN AUTOMOTIVE or to book an appointment, visit their website at : or call their south-end location shop at: 705-586-6272 or call their Notre Dame location at:  705-586-0966  For more information on Community Arena Advertising in Greater Sudbury, give NTAAA a call at 705-524-8375 or visit their website at:



NTAAA is pleased to welcome back CAISSE DESJARDINS GROUP in the 14 local community arenas for the 2020-21 ice-arena season. Local arenas provide ice time for minor hockey, figure skating, ringette and adult hockey groups in addition to community activities.   “We sincerely appreciate the ongoing support of DESJARDINS” notes NTAAA Managing Director Blaine Smith.  “I have had the pleasure of working with the management staff at DESJARDINS for the past 12 years and they are outstanding community-minded people to work with.   We are very appreciative of DESJARDINS’ ongoing support and their investment in community arena properties.”


We are very pleased to continue our partnership with NTAAA and the community arena advertising program in Greater Sudbury” notes Josée Préseault, the Regional Vice-President, Sudbury and Northern Ontario with Desjardins Ontario Credit Union“Many of the community rinks are in areas and towns where DESJARDINS banking centres are located, and this aligns with our objective of investing at the grassroots community level.   The local community arenas continue to encourage physical activities, especially during challenging times like these, and we are pleased to promote the DESJARDINS banner at these venues.”


Desjardins Greater/Grand Sudbury are tremendous corporate citizens.   They have recently contributed $250,000 to Place des Arts.   Desjardins donated to the project’s major fundraising campaign, Share Our Sense of Place, which will turn Greater Sudbury into a key destination for engaging cultural outings and memorable experiences. Desjardins Greater/Grand Sudbury has provided a $200,000 donation to the NEO Kids at Health Sciences North.   The donation went towards the NEO Kids Health Centre in order to accommodates new clinics, services and more pediatricians to care for children in northeastern Ontario.   In addition, DESJARDINS have served as proud corporate partners of the OHL Sudbury Wolves and the NOJHL Rayside Balfour Canadians Jr. A hockey teams for many years.


For more information on Greater Sudbury Community Arena Advertising visit or call 705-524-8375.   For more information on becoming a member of the DESJARDINS GROUP please visit: or call 1 833 337-5668.

                                     SUNWIRE SUPPORTS LOCAL ARENA ACTIVITIES

With 14 local community arenas in full swing, Sunwire Inc. has invested in community arena advertising to help generate over 1.5 million participants and spectators despite restrictions imposed due to COVID-19.

“Sunwire Inc. is locally owned and operated providing Northern Ontario with business and residential phone and internet services,” notes NTAAA Managing Director Blaine Smith “they were recently named one of Canada’s Fastest Growing Companies for the second year in a row by Canadian Business.”

The local arenas are primarily used by minor hockey players that spend over 1000 of their practices and game times in the local facilities. Sunwire will be utilizing a combination of rink board and wall signage that will be very unique and visible to arena visitors.

“We consider Northern Ontario our home. Many on our team grew up in and around the Sudbury area,” adds Derrick Chartrand, Sunwire’s Director of Communications. “Giving back and helping support the communities we’re a part of is something we’re very proud of as an organization.”

Sunwire was founded in 2009 and its head office is located on Barrydowne Road in Sudbury. Originally a software development firm, Sunwire developed a fully customizable IP based phone system for businesses that quickly became its flagship product. Business phone lines and internet services were added shortly thereafter followed by a quick expansion into residential services across Sudbury and eventually Northern and Southern Ontario. Today, Sunwire keeps countless business and residential clients connected throughout Ontario and beyond.

To contact Sunwire for home phone and internet or for your business telecommunication needs, call 705-521-6777 or visit For more information on unique and highly-visible arena advertising, give NTAAA a call at 705-524-8375 or visit the website at






Smartcell Communications Advertises with NTAAA

Special thanks to our newest client SmartCell Communications that provides great TELUS and KOODO products and services from their new location in the Sudbury Four Corners Plaza. Be sure to visit their new store at 2021 Long Lake Road or give them a call for a great deal on your next new cell phone package!

Thank-you SMARTCELL for choosing the NTAAA’s Digital LED Billboard Network in Sudbury to promote their new store location!



NORTHERN TRANSIT & ARENA ADVERTISING AGENCY (NTAAA) & the RAYSIDE BALFOUR CANADIANS JR. A HOCKEY CLUB are pleased to announce that BROKERLINK INSURANCE have signed-on with NTAAA to promote their insurance products and services throughout Northeastern Ontario. BROKERLINK INSURANCE’ brand will be featured in local community arenas in Sudbury in addition to Outdoor advertising benefits in the markets of North Bay and Sault Ste Marie.

“We are pleased to partner with NTAAA and the RAYSIDE BALFOUR CANADIANS” notes BROKERLINK INSURANCE Northern Ontario Director Eric Navarro.  “NTAAA is providing us with some excellent branding exposure on transit buses along with highly-visible rinkboard signage in local arenas. In addition, the Rayside Balfour Canadians are a community-based junior hockey team that focus on player development, education and supporting those in need.  BROKERLINK INSURANCE is all about supporting these community pillars.”

NTAAA & CANADIANS Managing Director Blaine Smith is pleased to welcome BROKERLINK INSURANCE onboard for the first time.  “BROKERLINK INSURANCE are industry leaders and we are very pleased to feature them as a Major Partner.  It is also great to have community-minded business leaders like BROKERLINK’s Northern Ontario Director Eric Navarro play such an important role in the development of our players with the Rayside Balfour Jr. A Canadians team this season.”

As part of the newly-formed partnership, NTAAA and the RAYSIDE BALFOUR CANADIANS will be connecting BROKERLINK INSURANCE with their corporate and personal clients in each of their northeastern Ontario markets.

For more information on Greater Sudbury Community Arena advertising and Rayside Balfour Jr. A Canadians partnerships, please contact them on their new website at: or call 705-524-8375 x 227.   For more information about BROKERLINK INSURANCE home, auto and business insurance products, please visit their website at

                                NTAAA Partners with Journal Printing


NTAAA is proud to partner with Owner Cosimo Michelotta and his staff at JOURNAL PRINTING. Since purchasing the company in 2014, Cosimo and his hard-working staff have made an amazing contribution to the business community with quality printing products. NTAAA appreciates the support that JOURNAL PRINTING provides a number of charities, community organizations and non-profit organizations including the Rayside Balfour Canadians Jr. A Hockey Club. For all of your printing needs, be sure to give JOURNAL PRINTING a call. Competitive pricing and terrific customer service – that’s JOURNAL PRINTING in Sudbury!


Corporate Profile: JOURNAL PRINTING

We have come a long way since James A. Orr produced Sudbury’s first newspaper in 1891.

We are actively engaged in our community and we are proud to support numerous local charities as well as organizations and events in Greater Sudbury such as, Sudbury Food Bank, Northern Cancer Foundation, Safe ride (Operation Red Nose), Cinefest, Northern Lights Festival, Sudbury Theatre Centre, Yes Theatre, Cambrian Theatre, Walden Winter Carnival, Neo Kids, Northern Ontario Families of Children with Cancer, and Montessori to name a few.


Our 16,000 square foot facility is self-contained, and we have the capability of producing any printed material including postcards, magazines, flyers, books, brochures and forms as well as signage. Our bindery, with the most extensive equipment in Northern Ontario is well equipped to complete ALL jobs, including warehousing, inserting, mailings, and delivery.   In addition to being the North’s premier source for traditional large runs and full color printing, we have now added one of Northern Ontario’s largest wide format presses into our repertoire.


This new technology allows us to be a leader in large format printing which includes producing all signs as well as decals. Our goal is simple…From design through to the finished product; Journal Printing is committed to establishing and cultivating special relationships with our customers. We are committed to finding solutions that bring value.


We believe “the customer experience” is what continues to make us the dominant printer in Northern Ontario and superior customer service is the most important ingredient to our continued success. Our products and services are tailored to the needs of our clients and we customize our operations to meet and exceed all of our customer’s expectations.  Our responsibility extends well beyond the delivery of a satisfactory printed product. Our goal is to become an important element of our customer’s business success.


  Maximus Rose (@_maximusrose) | Twitter                                                                     



NORTHERN TRANSIT & ARENA ADVERTISING AGENCY (NTAAA) & the RAYSIDE BALFOUR CANADIANS JR. A HOCKEY CLUB are pleased to announce that MAXIMUS ROSE LIVING BENEFITS INC has signed-on with NTAAA to promote their full-service Employee Benefit services.   MAXIMUS ROSE LIVING BENEFITS’ brand will be featured in the Countryside and Chelmsford Arenas this hockey season.

“We are pleased to partner with NTAAA and the RAYSIDE BALFOUR CANADIANS” notes MAXIMUS ROSE Vice President Sean Bradley.  “Maximus Rose President Tony Fasulo and I are both alumni of Laurentian University.  Many of our employees here at MAXIMUS ROSE LIVING BENEFITS INC are graduates of Laurentian University as well.  We are pleased to secure a presence in the venues where the Laurentian Men’s and Women’s teams compete.”  

Bradley adds, “The Rayside Balfour Canadians had a very exciting team last year winning the NOJHL West Division, and we really like the direction that they are heading.  When a local Jr. A team can raise $10,000 for a local charity like the NOFCC, then, we want to be a part of that community support and success as well.”

NTAAA & CANADIANS Managing Director Blaine Smith is pleased to welcome MAXIMUS ROSE LIVING BENEFITS INC onboard.

“Along with their sister company ACCLAIM ABILITY MANAGEMENT SERVICES, MAXIMUS ROSE LIVING BENEFITS INC are leaders in the industry and generous supporters of those in need in our community.”  Smith adds, ”Sean has personally volunteered countless hours on the Sudbury Charities Foundation and we have volunteered together with the Laurentian University Alumni Board in the past.”

As part of the new partnership, NTAAA and the RAYSIDE BALFOUR CANADIANS will be connecting MAXIMUS ROSE LIVING BENEFITS INC with their corporate clients in order to help build their business in the Employee Benefit services industry.   “Sean and his staff value the importance of regular communication and creating strong relationships with their clients.  We appreciate and share in their value system.”

For more information on Greater Sudbury Community Arena advertising and Rayside Balfour Jr. A Canadians partnerships, please contact them on their new website at: or call 705-524-8375 x 227.   For more information about MAXIMUS ROSE LIVING BENEFITS INC services, please visit their website at or call 705-207-0424.




                                                                        BioSteel Partners with Voyageurs Athletics

NTAAA – the Official Sponsorship & Advertising Agency for Laurentian University Varsity Athletics – is pleased to announce a new partnership between Laurentian University’s Athletic Department and BioSteel. Under the newly-signed agreement, BioSteel becomes the Official Sport Nutrition drink to Laurentian University Voyageurs Varsity Teams and student-athletes.

BioSteel is recognized as the leader in Sport Hydration and Nutrition beverages and is used world-wide by thousands of athletes in a variety of sports. Laurentian University becomes one of several OUA Varsity Sport programs that have partnered with BioSteel in 2020.

“We are very pleased to partner with BioSteel and provide our student-athletes with direct access to a great sport nutrition product” notes Laurentian University Athletic Director Peter Hellstrom. “Despite the delay of OUA sports in 2020, our student-athletes are continuing to train and prepare for the hopeful resumption of competition early in the new year and having direct access to BioSteel sport nutrition beverages is just another tool we are utilizing to prepare our student-athletes. We are extremely grateful for this opportunity.”

NTAAA’s Managing Director Blaine Smith adds, “Given the current climate in sports sponsorship, it is important to identify creative opportunities. In this case, Laurentian University Varsity Athletes are incentivized to use BioSteel sport nutritional products while Laurentian University Varsity teams will receive additional product and funding support from BioSteel. It’s a win-win arrangement. NTAAA is pleased to facilitate a very unique multi-year partnership with BioSteel and Laurentian University Athletics.”



Locally owned and operated by Mike and Darren Rowlandson, the Father-Son ownership team leads a tremendous staff of sales professionals that pride themselves on fantastic product knowledge and dedicated customer service.

“In all of my years in Sudbury, I have never met a better retail operator than Mike Rowlandson and his family and team at Bianco’s” notes NTAAA Director Blaine Smith. “Their customer service is second-to-none and their prices are most competitive!”

“Mike and BIANCO’s have been a great community partner as well and we sincerely value their dedication to sports and community organizations over the many years” adds Smith. “BIANCO’s is a proud corporate partner of the Rayside Balfour Jr. A Canadians and we sincerely appreciate their tremendous support and dedication to the players on our team.”


1224 Kingsway, Sudbury

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